New Features & News (29) This is the Amazon Marketplace, where anybody can sell just about anything right alongside Amazon's own wares. Unlike eBay, where each vendor maintains a separate listings page, Amazon tidily groups its Marketplace sellers by item, hiding away the inferior offers, to showcase the best deals up front. (In seller parlance, landing the number-one spot is called "getting the buy box.") What looks so clean on your screen obscures the messy and massive jungle of the Marketplace: There are now more than two million sellers on Amazon. While the Seattle-based giant still sells the most popular items on the site itself, Marketplace sellers now ship nearly half of the products--about two billion items each year, all told--and those sales are growing twice as fast as Amazon's, according to the consultancy ChannelAdvisor. The Marketplace started in 2000 selling used books. In 2016, it's a retail phenomenon as significant as any in the past 50 years--together these sellers ring up what ChannelAdvisor estimates to be $132 billion in sales each year. That's more than Walmart sold in 1997. Yet we know so little about who they are. Explore the world's most most vibrant cultural and culinary centers—in 60 seconds, of course. View All Coupons 2006 EVERYTHING YOU WATCH WILL LOOK BETTER ON AN OLED TV Kid's Rooms Read Now What it is: 100% pure jojoba oil 4. Promote Your Loyalty Program Managing Your Account Sleep tips Who needs a pricey in-ground pool? Inflate this puppy, fill it, and cool off in practically no time. It even comes with an filter pump to keep the water clean. Funds #RankBoosterReview Webb, like Vagenas, has little patience for nonsense. "He was like, 'What kind of shit is this?'" Vagenas remembered. "You guys doing $25 million out of this office?" Save up to 70% on new fashion, jewelry, and more at Amazon's fashion landing page! Sometimes you'll even find a special promo code for extra money off. Some exclusions and restrictions may apply. Customers search by entering keywords, which are matched against the information (title, description etc.) you provide for a product. 4.6 out of 5 stars 3,075 The company launched Auctions, a web auctions service, in March 1999. However, it failed to chip away at the large market share of the industry pioneer, eBay. Later, the company launched a fixed-price marketplace business, zShops, in September 1999, and the now defunct partnership with Sotheby's, called, in November. Auctions and zShops evolved into Amazon Marketplace, a service launched in November 2000 that let customers sell used books, CDs, DVDs, and other products alongside new items. As of October 2014, Amazon Marketplace is the largest of its kind, followed by similar marketplaces from Sears, Rakuten and Newegg.

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