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A GREAT tool to supercharge your Amazon product research Sign into your Seller Account 3 of 25 Courtesy of Amazon Retailers typically create their own store brands — at least in part — to hit different price points that outside brands aren’t serving. These brands also typically help boost profits, because retailers can highlight them in their own stores — or on their own virtual shelves — without shelling out big marketing expenses to get them in front of consumers.
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Krista Fabregas is a staff writer at Fit Small Business and editor of the Ecommerce Section. Krista launched her first ecommerce site in 2001, and soon grew to operate two niche B2B and B2C sites, a 10K square foot warehouse, and staff of nine. Combined, her sites sold more than $1.5M annually for several years. Krista now shares her hands-on experience with others looking to expand into online sales. When not helping small business owners launch and grow efficient ecommerce operations, Krista enjoys writing fiction and nonfiction and riding horses and motorcycles in her hometown of Houston.
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Mr. Ellison’s office said he was not available for comment. Amazon.com Stats #4. Track Your Supply Chain Amazon Report Bundle Correction: This story has been updated to reflect that private label brands represent 31 percent, or $8.4 billion, of the U.S. OTC medication industry, according to Euromonitor.
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