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“Amazon Best Sellers Rank is honestly more of a vanity metric than anything else, but a lot of sellers do get hooked on it,” David Cooley, Manager, Marketplace Channels at CPC Strategy said.
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Still, Lamp Plus’ Amazon sales only make up less than 15 percent of the company’s overall revenue, but Hsu expects that to grow. The company’s sales from Amazon doubled in the past two years, and new advertising opportunities should only increase that, she said. According to Hsu, Lamps Plus doesn’t fear becoming too dependent on Amazon.
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