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When carrying out conversion rate optimization pay special attention to the deals you offer. Conversion rates are falling because of a lack of creative thinking on the part of ecommerce providers. The same old, boring promotional products are being offered, – exchanging an email address and first name (or other data) for free content. Therefore you need to up your game to achieve the same results as last year. Nothing converts better than FREE promotional products. It is human nature to always want something for nothing but what else can be offered while keeping the cost down?
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January 4, 2017 Jill B. Langley Mike D Why Audiobooks? Make it Big Find out how BigCommerce helps leading brands Make it Big. Already, Lamps Plus is seeing success through its new video ads. The two ads, which ran on Prime Day, saw a 25 percent higher click-through rate than the company’s regular keyword-based search ads, according to Hsu. Lamps Plus would not reveal the click-through rate for its keyword-based search ads. The results have driven the company to test three more videos through the Amazon app, and will continue to do so. Hsu said it’s a good time to experiment with video on Amazon because the platform is not cluttered with marketers.
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Incentivize users to participate in your loyalty program with a free gift available after a specific lifetime purchase value. These milestones build loyalty with just one lucky annual winner getting a free holiday, to further incentivize additional activity.
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AAP, Amazon’s self-service platform, has been available for a year, but not all sellers are permitted to use it in this way since this drives interest away from Amazon.com. Ad buyers believe the platform is offering this exception for certain advertisers to compete for digital ad dollars with Google and Facebook. Lamps Plus, with nearly 1,500 employees and 40 stores across the U.S., claims to be the nation’s largest lighting retailer and has been selling its ceiling fans, mirrors and (most lucratively) lamps on Amazon for the past 15 years. The company is one of the first to hear about new advertising products in beta on Amazon, Hsu said.
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