Spring Vacations Private label brands represent 31 percent, or $8.4 billion, of the U.S. OTC medication industry, according to Euromonitor. Still, branded products dominated every category except smoking cessation, according to data from Nielsen, meaning there's plenty of room for private-label drugs to grow.
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Skeptics say the regulatory hurdles in health care may be too high for even the mighty Amazon to overcome. But selling private-label OTC drugs — though less sexy than some alternatives — could be a much easier way to crack into health care.
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Additionally, there’s nothing to stop marketplace owners—in the case of Amazon, Sears, and so on—from going around third-party sellers, identifying popular products, and stocking them themselves.
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GDPR Commitment An Amazon spokeswoman said Basic Care does not give it a pathway into selling prescription drugs. However, CNBC has reported on the company's interest in the space, including that Amazon has participated in exploratory talks with generic-drug makers. The company announced a partnership with J.P. Morgan and Berkshire Hathaway in January to create a company aimed at reducing health-care costs.
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