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With the rapid expansion, the company has silently delivered a message to retailers and brands that have shrugged off its earlier private-label launches as simply tactics that many retailers employ: We’re going big.
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Published Books He was right. I toyed with a number of other ideas: Similar to #2 (frequently bought together), Amazon displays items that have been purchased together in the past, with the goal to increase average order value through up-sells and cross sells. My guess is that these items are purchased together a little less often than ‘frequently bought together’ and is a way for Amazon to sell items that are not as popular to help retailers move their inventory.
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