Step 3. Bake the marketing into your book Package your free promotional product along with several others can be a powerful incentive to buy and as a way to upsell.
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Give your best content away on other sites. This is the part a lot of authors struggle with -- promoting themselves. Again, you’re 100% in charge of marketing your work. People aren’t going to come to you asking to promote; you have to go to them. Even Seth Godin, who writes the #1 business blog on the internet, spends a ton of time promoting on other people’s sites whenever he releases a book. When he came out with Linchpin, he did interviews, guest posts, and online
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