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Aim for a big spike of sales on the first day your book is available. It seems to help to create a wave of interest for your book early on to push you onto the bestseller list. It may help to set a very low price point — say, $0.99 — at least for the initial launch period so that more people are inclined to buy. Most people find that “less is more” when it comes to pricing ebooks: the less it costs, the more you will sell.
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It used to be a real mark of distinction to hit the best-seller lists–because there were fewer lists and fewer authors (and before ebooks, pricing across books was pretty universal as well). The New York Times list has been the most prestigious, published in one form or another since 1931. By 1942, a national list made its debut, compiled according to “reports from leading booksellers in 22 cities.” By the mid-2000s, over 4,000 bookstores were polled each week to determine who deserved to be on the list. The Wall Street Journal list, which has been around since 2009, is based on Nielsen Bookscan and tends to focus on a smaller number of categories. The USA Today list is also a prestigious but more of a catch-all list.
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Sellers must have either an independent website that can be reviewed or be an existing Seller on the Profesional selling plan with an account in good standing.
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