As the tech companies have disrupted retail online, Quality King has spent the past few decades disrupting retail behind the scenes--on trucks, on freighter ships, and through good old-fashioned American litigation. Take, for instance, the 1998 Supreme Court case involving Quality King and a fancy shampoo maker named L'Anza Research. To preserve its cachet, L'Anza made its U.S. distributors sell only to exclusive boutiques and salons at high prices. But L'Anza sold its shampoo more cheaply in Europe, where it was less known. So several tons of L'Anza shampoo intended for distribution in Malta ultimately ended up on a ship headed for Ronkonkoma, for Quality King to sell wherever. (You could say it fell off the back of a boat.) L'Anza sued, claiming a Copyright Act violation, but the Supreme Court ruled unanimously for Quality King: A company buying products on the open market can resell them as it sees fit.
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